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This paper reports on an intervention for improving the strategic decision making and strategic planning in a specific quasi-public organization: the Illinois Soybean Program Operating Board and on how decision support systems can alter perceptions of the decision making environment, which in turn affect strategic planning. The study hypothesis is that if the use of a sophisticated 3-D modeling tool, the Protein Consumption Dynamics (PCD) model, broadens perspectives to include a more global and long-term outlook, then the quality of planning should be enhanced. Before and after questionnaires are used to capture the changes in 121 soy industry decision- makers' perceptions of the decision making environment. The perceptions of soybean industry decision makers change to reflect more long-term thinking about the industry, indicating that the PCD model's visualized presentation of complex information did influence strategic behavior.

We argue for a new microfoundational approach to organizational identity to replace common vertical theory-borrowing from individual identity theory. Organizational identity becomes either an individualistic account of member representations of the group identity held together by other-regarding cognitive structures or a group-level account where jointly understood identity is tied to joint goals and agency as we-intentionality. Organizational identity is linked to collective action through intentionality. For large organizations, jointly held identity is crucial to guide individual action on behalf of the collective. This approach also internalizes shared identity within the organization as a collectively constructed cognitive representation rather than just an externally oriented social evaluation of membership in a category. In support of this approach, the authors examine a case study of individual wineries’ expectations and perceptions of the collective identity of their jointly constructed wine trail and how these evaluations affect commitment to membership and collective action.

This paper aims to investigate associations between firm resources and reliance on entrepreneurial marketing (EM) channels among agrofood ventures. It accounts for agropreneur gender and racial/ethnic status in the context of marketing channel portfolio composition. The authors examine the established assumption that resource limitations drive EM and whether socially disadvantaged status of agropreneurs is associated with marketing strategy beyond standard resourcing measures.

Using 2015 Local Foods Marketing Practices Survey data, the authors apply linear regression to investigate differences in the use of EM channels, accounting for resources, social status and other factors.

Limited-resource ventures rely more on consumer-oriented channels that require EM practices. Socially disadvantaged entrepreneurs favor these channels, even when accounting for resources. Notably, ventures headed by men of color rely more on the most customer-centric local foods marketing channel.

Future research should investigate how social and human capital influences the use of EM.

Entrepreneurial support policy and practice for agropreneurs should be cautious about the “double-burden” folk theorem of intersectional disadvantage and review how to best direct resources on EM to groups most likely to benefit.

This paper uses a unique, restricted, nation-wide, federal data set to examine relationships between resource endowments, social status and the composition of agrofood enterprises’ marketing channel portfolios. To the best of the authors’ knowledge, it is the first to include racial- and ethnic-minority status of agropreneurs and to account for intersectionality with gender.